Privacy Policy

Introduction & Our Commitment to Privacy

redkenmall.com is committed to protecting the privacy and personal information of every visitor, customer, business partner and stakeholder who interacts with our e-commerce platform. In an era of widespread digital commerce and ever-increasing volumes of data collection, we recognize that maintaining a transparent, lawful and customer-respectful privacy framework is both a legal obligation and a core requirement for sustainable, trust-based business relationships. This Privacy Policy explains what information we collect, how we use it, who we share it with, how we protect it, and how users can exercise their privacy rights in relation to their personal information held by redkenmall.com. By accessing our website or using our services, users acknowledge they have read, understood and agreed to the practices described in this Privacy Policy.

As a professional e-commerce retail platform specializing in redken products, redkenmall.com only collects personal information that is reasonably necessary for the operation of our store, the fulfillment of customer orders, the provision of responsive after-sales service, and the continuous improvement of our shopping experience. We do not engage in excessive data collection, do not sell customer personal information to third parties in any form, and do not use personal information for purposes beyond those explicitly described in this Privacy Policy. We expect every visitor to read this document carefully before submitting personal information through our website, because continued use of redkenmall.com services implies acceptance of the privacy practices set forth below.

Throughout this Privacy Policy, references to personal information, personal data or user information mean any information relating to an identified or identifiable natural person. References to processing cover any operation performed on personal information, including collection, recording, organization, storage, adaptation, retrieval, consultation, use, disclosure, combination, restriction, erasure and destruction. References to our website, platform or services include redkenmall.com, our associated subdomains, mobile-accessible pages, account management interface, order management system and email-based customer service channels operated by or on behalf of redken.

Categories of Information We Collect

redkenmall.com collects personal information through two primary channels: information actively submitted by users and information automatically collected as a result of interaction with our website. Information actively submitted by users typically includes full name, email address, postal shipping address including country and postal code, phone number, billing information, order-specific product selections, optional account password, and any additional text content submitted through email when contacting our customer service, press or wholesale teams. This information is necessary to complete purchase transactions, deliver ordered products, provide after-sales support and reply to business inquiries submitted to press@redkenmall.com, support@redkenmall.com or wholesale@redkenmall.com.

Information automatically collected through our website and by our third-party service providers includes technical details generated by the visitor's device and browsing activity, such as internet protocol address, device type, operating system, browser type and version, referring website addresses, exit pages, approximate geographic location derived from IP information, pages viewed, time spent on specific pages, click patterns, session duration, access timestamps and similar interaction data. This automatically collected information helps us understand how visitors interact with our website, identify technical performance issues, detect potential fraudulent traffic, improve content layout and product recommendation logic, and maintain a reliable shopping environment for all users.

redkenmall.com also collects transaction and payment-related information in connection with completed orders. Payment information is processed exclusively through reputable third-party payment service providers and is never stored in its entirety on our own servers. We retain only the minimum transaction information needed to identify orders, maintain accounting records, issue refunds and comply with applicable tax and commercial record-keeping requirements. In limited circumstances, we may collect additional information from customers who initiate return, refund or dispute procedures, such as photographic evidence of product condition, shipping tracking information and supplementary correspondence necessary to resolve the specific case.

How We Use Collected Personal Information

The primary and most important use of personal information collected by redkenmall.com is to process customer orders and deliver purchased redken products to the shipping address provided at checkout. This includes verifying payment authorization, preparing shipments at our warehouse, generating shipping labels, transmitting delivery instructions to logistics partners, sending order confirmation and shipment notification emails, providing customers with logistics tracking information, and handling post-delivery customer inquiries related to the order. Each of these processing activities is necessary for the performance of the contract formed between the customer and redkenmall.com upon order confirmation.

Personal information is also used to deliver general customer service support through support@redkenmall.com, press and media communication through press@redkenmall.com, and wholesale business cooperation through wholesale@redkenmall.com. When customers, media representatives or business partners contact these dedicated email channels, the personal information included in their messages is used solely to respond to their specific inquiry. We also use personal information for platform operation improvement purposes, including analyzing browsing patterns, measuring shopping conversion rates, identifying popular product categories, optimizing page layout and search ranking logic, and improving overall shopping experience quality. These improvement activities typically rely on aggregated and de-identified statistical data rather than individually identifiable information whenever reasonably possible.

Additional legitimate uses of personal information on redkenmall.com include website security and fraud prevention, compliance with applicable legal obligations, enforcement of our internal policies and terms, protection of our rights, property and safety, and protection of the rights, property and safety of our customers and third parties. We may also use personal information to communicate important service-related announcements, such as changes to our policies, temporary service adjustments, security notifications and other administrative communications that are directly relevant to continued use of our platform. Customers cannot opt out of administrative and security notifications, but they can manage preferences related to promotional marketing communications as described later in this Privacy Policy.

Information Sharing, Disclosure & Third-Party Partners

redkenmall.com shares personal information with third parties only when such sharing is strictly necessary to deliver our services, meet legal obligations or protect rights and safety. Specifically, we share customer shipping information, including names, addresses, contact phone numbers and order item details, with contracted logistics carriers and freight service providers for the sole purpose of delivering ordered redken products. We share limited payment transaction information with approved payment service providers who process credit card, debit card and alternative payment transactions on our behalf. These payment service providers handle sensitive payment information under their own privacy policies and relevant financial industry security standards, and they do not retain personal payment information longer than required for transaction processing and compliance purposes.

We also share technical website interaction data and de-identified analytics information with third-party service providers that support website hosting, content delivery, traffic analytics, performance monitoring, security screening and anti-fraud protection. These service providers operate under written contracts that require them to protect personal information, process it only according to our instructions, and apply appropriate security safeguards. We carefully select our service providers based on their reputation, security track record and their ability to comply with applicable privacy regulations. Customers can request an overview of our current principal service providers by contacting support@redkenmall.com, and we will respond with general information about relevant categories of third-party partners within a reasonable timeframe.

Beyond contracted service providers, redkenmall.com may disclose personal information when required to do so by law, in response to valid legal requests from competent authorities, to enforce our Terms of Use and other platform policies, to protect our legitimate business interests, to protect the safety of customers or the general public, to protect our property or rights, or as part of corporate transactions such as mergers, acquisitions, asset transfers or insolvency proceedings. We do not sell, rent, license or otherwise transfer personal information to third parties for their own independent commercial use outside of fulfilling orders on our platform, and we do not share personal information with advertising networks for the purpose of serving interest-based advertisements on external third-party websites outside of our platform.

Cookies, Tracking Technologies & Related Preferences

redkenmall.com uses cookies and similar technical tracking mechanisms to support essential website functionality, improve user experience and gather aggregated usage analytics. Cookies are small text files stored on the user's device that contain limited information about website visits, preferences and session state. They help our website recognize returning visitors, maintain shopping cart contents during the browsing session, remember language and currency preferences, authenticate logged-in users, support website security mechanisms, and enable statistical analysis of overall visitor behavior patterns. Most web browsers automatically accept cookies by default, but users can adjust browser settings to reject cookies or receive notifications before cookies are placed. Users can also manually delete existing cookies from their browser history at any time.

Cookies used on redkenmall.com fall into several functional categories. First-party essential cookies are required for basic website operation and cannot be disabled without significantly impairing the ability to complete shopping activities such as adding products to cart and proceeding through checkout. Functional preference cookies remember user-selected settings such as display language, currency preference and preferred product sorting order to make subsequent visits more convenient. Analytics cookies help us understand aggregate visitor behavior, including which pages are visited most frequently, how long visitors stay on each page, and which parts of our product catalog generate the most interest. We rely on reputable analytics providers to process these statistical insights in accordance with their own publicly available privacy policies.

Users who prefer to minimize cookie usage are welcome to configure their browsers accordingly, but should understand that blocking or deleting essential cookies may interfere with shopping functionality and convenience. Impacts may include needing to re-enter preferences on every visit, losing shopping cart content when the browser is closed, and being unable to remain logged in to a customer account across sessions. Users can also exercise broader opt-out choices through industry-operated opt-out tools for interest-based advertising where applicable, though redkenmall.com does not currently participate in cross-site interest-based advertising networks. For any remaining questions about cookies and tracking technologies, customers may contact our team at support@redkenmall.com for additional clarification.

Data Security & Retention Practices

redkenmall.com applies a multi-layered approach to data security designed to protect personal information from unauthorized access, alteration, disclosure and destruction. Our security framework includes encrypted transmission of sensitive information through industry-standard transport layer security protocols, regular security assessments of our technical infrastructure, controlled access to personal information restricted to authorized staff on a need-to-know basis, periodic security training for team members, and established incident response procedures for handling potential security events. While no online data transmission or storage system can be guaranteed to be absolutely secure, we continually review and improve our security posture to maintain a reasonable level of protection appropriate to the nature of the information we process.

We retain personal information only for as long as it is reasonably necessary to fulfill the purposes for which it was originally collected, to comply with applicable legal and accounting record-keeping obligations, and to resolve potential disputes related to completed orders. Order transaction and shipping records are typically retained for several years after order completion to support warranty and after-sales inquiries, comply with commercial documentation requirements and ensure accurate financial reporting. Customer account information is retained for as long as the account remains active, unless the customer requests earlier account deletion. Automatically collected technical interaction data is typically retained on a rolling basis and, once aggregated and de-identified, may be retained indefinitely for statistical analysis and platform improvement purposes.

When personal information is no longer required for the purposes described in this Privacy Policy and is not subject to mandatory retention by applicable law, redkenmall.com takes reasonable measures to securely delete, anonymize or irreversibly encrypt the information as appropriate to its storage format. Our deletion practices take into account the limitations of modern information technology, including the existence of residual backup copies that may retain information for limited periods of time before being overwritten or securely destroyed. Customers who want additional details about the specific retention period applicable to their own personal information may submit a request to support@redkenmall.com, and we will provide reasonable information about retention as applicable to the individual customer's account and transaction history.

User Rights, Children's Privacy & Cross-Border Data Transfers

Users of redkenmall.com retain important rights with respect to their personal information held by our platform. Depending on applicable law, these rights may include the right to access personal information we hold about you, the right to request correction of inaccurate or incomplete personal information, the right to request deletion or restriction of processing in certain circumstances, the right to object to specific processing activities, and the right to data portability for information provided under contract. Users who wish to exercise any of these rights, or who have questions about the applicability of specific rights in their situation, may submit a request by email to support@redkenmall.com. We verify the identity of the requester before disclosing or modifying any personal information, and we respond to legitimate requests within a reasonable timeframe consistent with applicable regulatory guidance.

redkenmall.com is a general consumer e-commerce platform and our website, products and services are not directed at children. We do not knowingly collect personal information from children. If we become aware that personal information from a child has been submitted to our platform in violation of this principle, we take reasonable steps to delete the information as quickly as possible. Parents or guardians who believe their child may have submitted personal information to our platform without authorization are encouraged to contact support@redkenmall.com so that we can investigate and take appropriate action. Adult customers who purchase redken products as gifts for children remain responsible for ensuring that the products they order are appropriate for the intended recipient and used under appropriate adult supervision.

As a global e-commerce platform serving customers across multiple regions, redkenmall.com may transfer, process and store personal information in countries other than the country in which the user is located. Personal information submitted through our website may be processed on servers operated by our contracted service providers in their respective hosting jurisdictions, and may be accessed by authorized staff located in other countries for the purposes of order fulfillment, customer service, technical maintenance and security management. When personal information is transferred across borders, we rely on appropriate safeguards such as contractually required data protection commitments from our service providers, compliance with recognized cross-border data transfer frameworks, and ongoing security monitoring to ensure information remains adequately protected throughout its lifecycle.

Marketing Communications & Related Preferences

From time to time, redkenmall.com may send email notifications about new redken product releases, promotional events, seasonal campaigns, member-exclusive offers and related marketing content to customers who have voluntarily provided their email address and indicated interest in receiving such information. All marketing communications sent by our platform include clear instructions allowing the recipient to opt out of future marketing emails at any time. We do not send marketing communications to customers who have not provided contact information voluntarily, and we do not purchase third-party marketing lists or send unsolicited commercial emails to addresses not obtained through our own checkout or subscription process. Customers who change their mind after initially opting in may adjust their preference by following the opt-out link included in every marketing email or by contacting support@redkenmall.com directly.

We keep marketing communication preferences strictly separate from administrative communication obligations. Even customers who opt out of all marketing communications will continue to receive important administrative messages related to active orders, account security, shipping notifications, return application status and policy updates, because these communications are essential for the safe and reliable operation of our platform. Customers who want to change the email address used for administrative notifications should update their contact information through the account management interface on redkenmall.com or notify our customer service team at support@redkenmall.com so that we can ensure continued communication about active and future orders to the correct email address.

redkenmall.com does not share customer email addresses or other personal contact information with third-party marketers for their own independent marketing campaigns. All promotional messaging distributed through our email channels is designed and managed either by our internal team or by contracted email service providers operating strictly under our instruction and only supporting content approved by our platform. If customers receive what they believe to be fraudulent or unauthorized email claiming to come from redkenmall.com or redken, they should forward a copy of the suspicious message to support@redkenmall.com for our security team to investigate, and should avoid clicking any links or disclosing any personal information through the suspicious communication.

Policy Updates, Effective Date & Contact Information

redkenmall.com reserves the right to revise, update or supplement this Privacy Policy from time to time to reflect changes in our operation, applicable law, regulatory guidance, industry standards and customer feedback. When we make material changes to this Privacy Policy, we post the updated version on this dedicated page and, where appropriate, provide additional notice through prominent website announcements or direct email communication to customers with active accounts. The effective date listed on this page indicates when the current version of the Privacy Policy went into effect. Customers are encouraged to review this Privacy Policy periodically to remain informed about our latest privacy practices and available privacy rights.

This Privacy Policy is written in English and governs the relationship between redkenmall.com and its users with respect to personal information processing. Translations of this Privacy Policy into other languages, if provided, are offered for convenience only and do not take precedence over the English version in case of discrepancy. By continuing to use our website and services after any updated Privacy Policy becomes effective, customers indicate their acceptance of the revised terms. Customers who disagree with fundamental changes to our privacy practices may discontinue use of our platform and, where applicable, request deletion of their personal information in accordance with the user rights procedures described earlier in this Privacy Policy.

Questions, comments, concerns and requests related to this Privacy Policy, personal information held by redkenmall.com, cookie usage, data security practices, user rights exercises and any other privacy-related matter may be directed to our team at support@redkenmall.com. For press-related privacy inquiries or media communication about our privacy framework, representatives may alternatively contact press@redkenmall.com. For wholesale and business partnership privacy questions, partners may contact wholesale@redkenmall.com. We take all privacy-related communications seriously and review every message carefully with our operational, legal and security teams as appropriate. Our goal is to respond to every legitimate privacy inquiry within a reasonable timeframe and to resolve privacy-related concerns openly and constructively for every user of redkenmall.com.